The verdict28 October 2026New
Intrum
The debt collector who fell behind on his own promise
Intrum spent two years telling the market it would grow. On Friday it said this year will be smaller than last. Nobody has broken a law. That is the uncomfortable part.
Read my verdictThe Morning Brief. Monday and Thursday, before the market opens. Free.
You are on the list. The next Brief comes to your inbox.
The end of Law I
That is Law I as it sits in your pocket. The full chapter, with the Fall, the Rise and the author’s own account, is free to read and to hear.
Read and listen free →Choose your editionThe book · 31 October 2027
The 52 Laws of Business Power
How Giants Rise. Why Giants Fall.
Fifty-two laws, each proved by one fall and one rise, with the people named, the rooms described and every fact noted.
- The Concise 52 Laws€19
- The Hardback€39
- Signed and numbered€69
The Morning BriefEdition 111 November 2026New
In my view, that announcement rented out the name. And the name was the store.
▲ RisersMost recent
▼ FallersMost recent
- BBHV MaraisDepartment store, Paris−95.3Max Noble Score▼ 1.5
- CChilli BeansSunglasses shops−83.8Max Noble ScoreNew
- MMigatronicWelding machines, Fjerritslev−100.0Max Noble ScoreNew
StarbucksHoward Schultz · CEO Integrity−23.5CEO Integrity▼ 23.5
General MotorsMary Barra · CEO Integrity−18.7CEO Integrity▼ 18.7
When customers come for other firms’ names, those firms’ trust is your business, so guard it before any bold move.
The Integrity ScoreChecked 1 November 2026New
Airbus made a promise.
- Promised
- Around 820 planes delivered in 2025Guillaume Faury, CEO, 2019– · 20 February 2025
- Delivered
- 793 planes delivered; profit and cash on target19 February 2026
- Verdict
- Partly kept Near miss
Their reason: A quality problem on the body panels of its best-selling plane forced a cut in December. Profit and cash held.
Your callThe CEO GameNew
Will Ferrari make the profit it promised for 2026?
Max Noble Odds: 75% chance they keep it. Against the odds you win more, and lose more. The 2026 full-year results settles it, expected 9 February 2027.
The law of the weekThe 52 Laws of Business Power
Law No. 1: Leave the Throne Before It Leaves You
Espoo, 2004. Nokia is the biggest phone maker on Earth. A small team shows business customers a touchscreen phone that goes online.
Claim your numberSigned, numbered first edition. Pocket edition from €19.